Video Types
Founder.
The film that puts a face on the business — used in consults, on the homepage, and in every recruitment pitch.
What this looks like
A founder film is the single highest-leverage piece a private business can own. Documentary-style portrait of the owner. Why they started. What they sell. Who it’s for. We shoot at the real location, on real workdays, with real people on screen. The piece lives on the homepage, runs in consult rooms, opens recruitment conversations, and gets pasted into every direct-mail inquiry response for the next three years.